WHAT YOU'VE BEEN SOLD
Friendliness became an asset.
Somewhere along the way, friendliness got monetised. It became a corporate asset, a trained smile, a scripted warmth, a have-a-great-day delivered at industrial scale by someone paid to say it and moving on to the next person before the sentence has landed. And after enough of that, real, unguarded, agenda-free friendliness starts to feel almost suspicious, like the opening move of something. A mint that is simply, genuinely pleased to see you has, in that climate, become the rarer product. This freshness, for the record, was not trained at an away day. It came like this.
This freshness was not trained at an away day. It came like this.