WHAT YOU'VE BEEN SOLD
'Pleasant' became mandatory.
The fragrance industry, over the years, quietly sanded every difficult smell off the shelf. The strange ones, the earthy ones, the animalic, the bitter, the frankly weird, all buffed away by committee until only 'pleasant' remained, mandatory and smooth and safe and just a little dead. Valerian is what the shelf smelled like before any of that: an unsanctioned, pre-approval aroma from a time when a smell didn't need a permit to exist, and strangeness wasn't yet a defect to be corrected.
Pre-approval aromatics. From when smells didn't need a permit.