WHAT YOU'VE BEEN SOLD
The superfood machine strip-mined it.
For a solid decade, the superfood machine strip-mined this root for everything it could sell: the golden lattes, the capsules, the powders, the promises, a whole wellness economy built on making a kitchen spice sound like a cure. And through all of it, quietly, all the golden root ever actually, reliably did was two things: warm a room, and stain a worktop. So that is exactly, and only, what we sell. Every claim removed. The gold left in. Turns out the gold was the point the whole time.
Every claim removed. The gold remains. Turns out the gold was the point.