WHAT YOU'VE BEEN SOLD
Clear high air, now sold to you in tiers.
The view economy worked out that people will pay by the metre of altitude, and priced accordingly: the rooftop bar with the supplement, the summit access fee, the higher room at the higher rate, clear high air sold back to you in tiers. And somewhere on your phone sits a folder of saved escapes, screenshots of thin bright mountain air, all captioned, in effect, 'when things calm down.' Things are not going to announce their calming.
Altitude, decoupled from the booking platform.